From wouldn't it be cool if...

To sailing on the river in 18 months.

Built from the ground up, the U River Cruises brand is a fresh approach to river cruising with modern, active travelers in mind. The ones who are looking to experience their destinations, rather than just visit them.




Ports of Call


European Rivers

How well was U received?

See for yourself.


AFAR Magazine

A cool river cruise does exist.


Time Magazine

Voted one of the world's greatest places to stay.


Refinery 29

The most romantic way to see Paris? It's on a boat.