From wouldn't it be cool if...

To sailing on the river in 18 months.

Built from the ground up, the U River Cruises brand is a fresh approach to river cruising with modern, active travelers in mind. The ones who are looking to experience their destinations, rather than just visit them.

7

Countries

26

Ports of Call

3

European Rivers

How well was U received?

See for yourself.

 
 

AFAR Magazine

A cool river cruise does exist.

 
 

Time Magazine

Voted one of the world's greatest places to stay.

 
 

Refinery 29

The most romantic way to see Paris? It's on a boat.