Being home to free queso and guac is pretty exciting in its own right, but Qdoba needed help to bring that same level of excitement to their in-store point of purchase materials. With the help of the right messaging and creative execution, Qdoba saw increases in the number of customers and their average order values. Of course, that meant giving away even more free queso and guac, but they did so happily because that’s the type of people they are.