Sam’s Xpress Car Wash operates more than 35 locations in the southeast. In a market already saturated with many other car washes, they needed a brand campaign to help cut through the noise. With almost all of the other brands focused on how sparkly and squeaky clean they can make your car, Sam’s Xpress had a huge opportunity to stand out and make a name for themselves. Life gets messy and Sam’s Xpress is there to help you Fight Dirty when it does.